Drive greater revenue from F&B in hotels

CGA and Zonal’s GO Technology report shows how hoteliers can realise their F&B potential.

Make F&B work for you

Food and beverage (F&B) is a huge source of potential revenue for hoteliers. 60% of hotel operators expect their F&B contribution to grow over the next few years, while 40% of hotel owners say they plan to increase F&B square footage.

But what do customers want, and what would entice them to spend more on F&B at your hotel? Download our report to learn how:

  • 55% of 18-34 year-olds would book a table at the hotel restaurant when reserving a room

  • 54% of 35-54 year-olds say that a discount or offer at the time of booking would encourage them to dine on-site

  • 45% of 18-34 year-olds would be more likely to order room service if they could do so from their smartphone

Sneak a peek!

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