Click & Collect is still in its relative infancy in the branded restaurant sector, but as operators adopt it, more consumers are likely to use the service.
"Our GO Technology research shows that convenience is key when it comes to click and collect and it’s most appealing to those who are looking to grab something appetising for the family on their way home. This is where click and collect wins over delivery, as you don’t run the risk of arriving home after the delivery person. But, in order to deliver a seamless experience, integrated technology is vital to customer satisfaction.”
David Charlton, Commercial Director, Zonal Marketing Technologies